All posts in the Marketing & Content category
Introducing the challenge to create an English course in 2 weeks to market the SaaS app Bubble Component Collection. The author shares the strategy of using Info Products (ebooks, courses, templates) to promote software, differences between info products and regular blogging, and the plan to create a course under 3 hours demonstrating how to use the Chrome extension to build app frontends.
The journey of migrating my website from Notion to Ghost CMS and the reasons behind this decision. This post analyzes limitations of using Notion for websites with many posts, while introducing Ghost advantages like speed, friendly interface, great SEO, and built-in membership features. A long-term solution for those wanting to build professional blogs.
Day nine of the Profitable MVP in 30 Days challenge, sharing about the SoundBar launch day on platforms like ProductHunt, Reddit, and Hacker News, and the joy of getting the first sale from Reddit.
Day seven of the Profitable MVP in 30 Days challenge, focusing on building the SoundBar app brand including naming, creating a slogan, designing a logo, and building a landing page.
Introduction to the Productized Services business model - a solution helping service businesses scale up effectively. I analyze limitations of traditional service models like consulting and outsourcing, compare with the SaaS model, and explain how to turn services into fixed packages with clear scope, timeline, and pricing. With real examples from various industries.
Guide on asking effective questions when interviewing potential customers to validate startup ideas, with analysis of good and bad questions.
Exploring solutions to protect online course content from piracy. This post analyzes technical methods in detail like video streaming and watermarks, and especially the approach of creating superior value so learners are willing to pay instead of finding pirated versions.
Discover Customer Education - helping customers deeply understand your products and services, building absolute trust and creating competitive advantages in business.
Comparing two popular online writing methods - personal blogging and professional content marketing. This post shares the journey of developing the NIVIKI blog from writing for myself to building content that brings value to readers, with the pros and cons of each approach.
Detailed guide on using Workflowy to manage and organize blog writing ideas effectively, helping writers always have topics and inspiration to write, from saving ideas to planning and completing posts.
An analysis of chatbot limitations today and solutions for building smarter chatbots, integrating well with business systems and delivering better user experiences.
Analyzing how to design effective product review features for e-commerce websites to increase trust and conversion rates.
Detailed explanation of Upsell, Downsell, and Cross-sell concepts in marketing, how they work and real-world applications in business, helping readers understand revenue-increasing strategies.
Sharing my experience switching from StableHost to HawkHost, improving page load time from 3 minutes to 6-8 seconds. A detailed guide on migrating WordPress to a different shared host, optimizing your website, adding SSL certificates, and tips for using discount codes effectively.
An article describing how Techtalk.vn used copy-paste methods to take content from Vietnamese tech bloggers to drive traffic to their site.